The influence of search engine marketing method (SEM Method) to enhance prospective student’s interest in SMA Islam As-Sakinah Sidoarjo

This study aims to fine out the influence of Search Engine Marketing to Enhance Prospective Students Interest in SMA Islam As Sakinah Sidoarjo. This research uses theory from Mike, Bill, Musnaini, Imantoro, and Khoirul, which states Search Engine Marketing is an online marketing strategy, designed to attract customers to click and visit a website. This research took 92 students as samples from grades 10, 11, and 12 in SMA Islam As Sakinah Sidoarjo. The data collection techniques used questionnaires. The results showed that Search Engine Marketing influences Prospective Students Interest, based on the significance score of the coefficient table, the significance value is 0.000 <0.05. It can be concluded that H1 is accepted, so it can be interpreted that Search Engine Marketing (X) influences Prospective Students’ interest (Y) at SMA Islam As Sakinah Sidoarjo