STRATEGI MARKETING DAN BRANDING PTAI

The purpose of the view this article discusses a bout marketing and branding for Islamic Institute of Higher Education. Marketing and branding often are understood by a mong the leaders of Islamic Institute of Higher Education as unimportant. In the fact they regarded as a shame. Because of the kyai or ustadz who considered by public to have authority in Islamic sciences usually be visited Muslim society. But, in the really, the condition have changed quickly. Institute of Higher Education influenced by industrial prespectives. Its result Institute of Higher Education must be industrilize. The government also legislated the law a bout Badan Hukum Pendidikan (BHP). Concidering public opinion the law would bring Education Instititute in the free market area. So, Institute of Higher Education must be managed as industrialization or business. On this context Islamic Institute of Higher Education must place marketing and branding as important aspect.