Denotative and connotative meaning on BTS song

This study aims to analyze the denotative and connotative meanings in BTS song lyrics, specifically in the songs "Dynamite," "Butter," and "Permission to Dance," which were released during the COVID-19 pandemic. These three songs were chosen because they have global appeal and use English lyrics, making them more accessible to listeners across cultures. This study is motivated by the linguistic phenomena in K-pop songs, which not only provide entertainment but are also rich in moral messages, motivation, and universal values. The method used in this study is qualitative descriptive with a semantic approach. Data were collected from the official lyrics of BTS songs and analyzed using Kreidler's theory of meaning and Barthes' semiotics. The analysis focuses on the differences between literal (denotative) meaning and emotional or symbolic (connotative) meaning, as well as the use of figurative language such as metaphors, similes, and personification that enrich the meaning in the lyrics. The study's results indicate that BTS song lyrics contain layered meanings. Denotatively, the lyrics describe everyday activities or simple invitations to dance and have fun. However, connotatively, the lyrics convey profound messages about self-confidence, freedom, hope, and the spirit of togetherness amid global crises. BTS successfully conveys positive messages to its fans through simple yet emotionally powerful language. Thus, this study not only contributes to linguistic research, particularly in the field of semantics but also demonstrates how language in popular music can build