ISLAMIC CULTURAL BUILDING FROM THEORY TO PRACTICE AS REFLECTED IN SYUQAIRI’S “KHAWAATHIRU SYAABIN”

“Khawaathiru Syaabin” is one of Islamic literature that is delivered by speech and supported by a good editing like a small movie. This research is aimed at identifying the concept of Khawaathiru Syaabin in building the Islamic culture. It is also aimed at revealing the clear information about its impact toward the audience as found in youtube. This research is conducted by sociological approach that is supported by Cawelti’s impact approach and Abram’s mimetic approach. This research reveals that the concept of Khawaathiru Syaabin in Islamic culture building consist of three significant parts namely: thinking, feeling, and action. This great concept brings the impact through the audience namely they are aware of the ease of Islamic teaching which can be applied by starting from the small action. It is not as difficult as they had though before.