Semiotic Analysis on @vans.indo Instagram Using Peirce's Theory

The purpose of this study is to analyse the signs in six vans.indo Instagram pictures. The researcher generated two problem formulations for this study. First, what types of signs are contained in pictures posted on vans.indo? Second, how are the interpretations of signs contained in pictures of vans.indo? This research uses a qualitative descriptive method. Six online advertising pictures were taken on the official Instagram account page vans. indo. In data collection, all pictures were taken by searching through international network services to get words, images, and symbols that encode semiotic signs on the Instagram account page vans.indoo. The data collection steps are searching for pictures, selecting pictures, classifying the semiotic signs in the selected pictures, and collecting all the signs in the six pictures. In this research, researchers found three types of semiotic signs: icons, indexes and symbols found in 6 vans.indo Instagram photos. After data analysis, researchers found 31 types of semiotic signs. There are 12 Icons, 8 Indexes and 11 Symbols in 6 vans.indo Instagram photos. The interpretation of signs is explained from the relationship between the sign/representation and its object based on sign classification. From these findings, it can be concluded that there are many objects around where semiotic signs can be found. To understand the signs on the object, interpretation of the signs is needed. This research is recommended for future researchers who want to study semiotic signs. Furthermore, English Department students are encouraged to read this research to better understand and use semiotics.