The deictic expressions used in the advertisement of public transportation

This research aims at analyzing the deictic expressions in the advertisement of public transportation's youtube video. There are two research problems to be solved in this research: First, what are the types of deictic expressions that exist in the advertisement of air, land, and sea public transportation. Then the second, how are deictic expressions used in the public transportation advertisements. This researcher used a descriptive qualitative method to analyze the data of this research. The descriptive method was applied in this research to analyze the utterances of the characters. The data of this research were collected by transcribing 30 videos of public transportation advertisements from the youtube channel. Those videos are divided into ten advertisement videos of land transportation, ten advertisement videos of sea transportation, and ten advertisement videos of air transportation. The researcher identified the types of deictic expressions based on Yule's (1996) framework. Then, the researcher classified and analyzed the identified data to find the types of deictic expressions. And for the final step is drawing conclusions of the results of the study. This research reveals that three types of deictic expressions are applied in the advertisement of public transportation's youtube video. Those types of deictic expressions are person deixis, temporal deixis and spatial deixis. There were 1,020 data containing deixis found by the researcher. Person deixis is the most dominant type of deictic expressions found by researcher. Then followed by air public transportation advertisements and land public transportation advertisements. The results showed that person deixis most used types and indicated that as sellers, they want to provide safety to customers by highlighting the advantages possessed by the company during the pandemic situation. So it can provide a good image for customers.