Visual and verbal texts analysis on instagram of Indonesian muslimah artist's fashion: semiotic analysis

This study discusses semiotics study about texts. The researcher conducted this study about visual and verbal texts in Indonesian muslimah artists Instagram posts. There are three theories used by the researcher; the first is syntagmatic and paradigmatic relations by Ferdinand de Saussure, the second is denotation and connotation by Roland Barthes, and the third is context by Hymes. There are three problems of this study to be solved, namely: (1) How are the syntagmatic and paradigmatic relations on visual and verbal texts in Indonesian muslimah artists post on Instagram, (2) What are the denotation and connotation on the visual and verbal text in Indonesian muslimah artists post on Instagram, (3) what are the context of Indonesian muslimah artists post on Instagram. The aim of this study to show the meaning and the purpose of the Indonesian muslimah artists post on Instagram. This study uses descriptive qualitative approaches to describe findings and results. In the syntagmatic and paradigmatic relations, the researcher analyzing the syntagmatic components in visual and verbal texts then substitute one of the components in the same category. Then, the researchers analyze the visual and verbal texts, in denotation and connotation, in order to gain the literal and real meaning of the texts. Lastly, the researcher examined the context of visual and verbal texts in Instagram posts using the SPEAKING model. The data were collected by screenshotting the Instagram post of 10 Indonesian muslimah artists Instagram accounts. The results of this study are the first is the syntagmatic and paradigmatic relations of the visual text is there are some Indonesian muslimah artists fashion style is not following Islamic rules of dressing, there are several components of the style is must be changed. The syntagmatic and paradigmatic relations of the verbal text is there are some grammatical error in the caption wrote by Indonesian muslimah artists. The second is the denotation and connotation of the visual text is the Indonesian muslimah artists post their picture Instagram is to show their happiness. It is shown on their smile. The denotation and connotation meaning of the verbal text is the Indonesian muslimah artists wrote a caption related to the picture and mentioned others Instagram account use tag and hashtag related to the theme and the connotation meaning of the verbal text is to promote the brand that they wear or service that they use. The last is the context of the Instagram post of Indonesian muslimah artists to promote something such as product, clothes, or service.