Building Children Character trough Moral Values in The Adventure of Pinocchio

This study attempts to analyze a fairy tale novel entitled The Adventure of Pinocchio, which talks about the story of the irrepressible marionette who longed to become a real boy. This study focuses on revealing the categories of moral value and describing the building children character implied in this novel. To analyze this novel, the researcher uses two principles theory to answer the statement of the problems. There are moral values argued by Linda & Eyre and theory of children’s character building based on Lewis. The method of this study is qualitative research. This study merely uses The Adventure of Pinocchio novel written by Carlo Collodi, which has been translated into English version by Carol Della Chiesa as the primary data source. Whereas the secondary sources are taken from other literary books and related references to support and complete the primary data. As a result, the researcher finds that some elements of moral values such as love and affection, sensitiveness and altruism, honesty, bravery, self-discipline and moderation, and respect depicted in the content of the novel. Moreover, children’s character building could be implied through The Adventure of Pinocchio novel are Honesty as moral values can build Honesty characters; Self-Discipline and Moderation and Bravery as moral values can build Responsibility characters; Respect can build Regard and Respect characters; Love and Affection and Sensitiveness and Altruism as moral value can build Compassion characters.