AN ANALYSIS OF METAPHOR USED IN COMPUTER BRANDS SLOGAN ADVERTISEMENT

In this globalization and industrialization era, in which many goods are produced in a very large amount every day, the existence of advertisements becomes out of burst too as its result. Companies utilize advertisements to sell their products. Therefore it is so easy for us to find out advertisements such as printed on newspapers and magazines we are reading, often appear on the internet while we are surfing, presented on the billboards in side of roads we are taking, and many more. In advertising, there is one element which holds an important role to make an advertisement can attract people’s attention. It is popularly called slogan
The researcher used a descriptive approach method. The data are taken from internet slogan by taking 10 slogans best in Indonesia 2013 advertisement. They are: Acer, Asus, Apple, Dell, HP. Lenovo, Sony, Toshiba, LG, and MSI. In this research, the writer is considered as the main instrument that existence is determiner in collecting data. Conducting this study, the researcher finds out that advertisement slogan computer use implicit or explicit. It is possible that different interpretation will arise among the reader. In conducting this research the researcher finds out that advertisement slogan in computer slogan brands use implicit and explicit metaphor. From this analysis the researcher can conclude that implicit metaphor more frequently than explicit metaphor in advertisement in advertisement computer brands slogan.