An analysis of presupposition in MakeOver beauty products advertisements on website

This research aims to describe the types and functions of presuppositions contained in MakeOver beauty products advertisement on Website. In the analysis the writer uses the theory of Yule about presupposition in 1996. The research method is descriptive qualitative method because the writer describes and interprets a phenomenon of presupposition. From the analysis that has been conducted by the writer on the type and functions of presupposition in advertisements, the writer finds 34 of presupposition of three types of presuppositions: The slogan contains three types from six types of presupposition. They were twenty of existential presuppositions one of factive presupposition, thirteen of lexical presupposition. The writer also finds three function of presupposition in beauty products advertisement. Six advertisements which containing implicit competition, fifteen advertisements contain causing reader to consider the existence and five advertisements making the advertisement short and memorable. The writer hopes that the future researchers who are interested in studying pragmatics to make other pragmatics analysis of the data in this research such as speech act, entailments, deixis or implicatures. It is also suggested for those who are interested to observe presupposition to explore more about presupposition in another sentence or text.