Etika bisnis Islam kontemporer: studi naratif analitik pelaku bisnis di korporasi

Business is one of important elements in muamalat, Islamic trading or commerce transactions. According to Islam, business must be performed professionally so that it can be beneficial for all parties, the businessmen themselves, the family, and all muslims in general. With regard to those benefits, a business should be in line with Islamic business ethics, that is norms and principles which reflect Islamic morals and values. The aims of the research are (a) to find out the principles of Islamic business ethics in Islamic contemporary business economy, (b) the ethics of Islamic business strategies in order to construct competitive and contemporary Islamic business, (c) the importance of Islamic business ethics in Islamic contemporary business economy. This is a naturalistic qualitative research with narrative analytical approach. Document study was applied through precise note taking, quotation, paraphrasing, and coding. The data was analyzed narratively by combining IFIAS, Creswell’s analytical approach, Bogdan and Biklen’s conventional thesis-antithesis and synthesis approaches. The research shows that there are seven determinants of Islamic business ethics principles. Six of which are similar to Ismail Nawawi’s theory, while the last determinant was found during the conduct of this research. Those determinants are: (1) unity between Tauhid (monotheism) and Khilafah (Islamic leadership), (2) equilibrium, (3) ethic-based behaviors, (4) responsibility, (5) true sharia, (6) prophetic commitment, and (7) business effectiveness and efficiency. The next result from this research reveals that there are six determinants for the ethics of Islamic business strategies. Five of which are from Ismail Nawawi’s theory, and the sixth determinant is from James Brian Quinn’s theory. Those determinants are: (1) professional business management strategy, (2) a good model business strategy, (3) customers satisfaction strategy, (4) branding strategy, (5) customers loyalty strategy, and (6) building a business culture strategy. The last result states that there is combination of determinants between those of Urwick’s and Hunt’s as well as one new determinant. Those determinants are: (1) production, (2) consumption, (3) distribution, and (4) profit. Profit is considered to be inseparable from the other determinants since it is the final goal of business process. The significance of this research, theoretically, is to develop theories in business ethics. And practically, to solve the problems found in human resource ethics and businessmen in a corporation or company.