APLIKASI CSR (CORPORATE SOCIAL RESPONSIBILITY) HUMAS DAN RESPON PELANGGAN LOYAL PT. TELKOM KANTOR PUSAT DIVISI REGIONAL-V KETINTANG SURABAYA

Maftukhah, Nurul Aini (2012) APLIKASI CSR (CORPORATE SOCIAL RESPONSIBILITY) HUMAS DAN RESPON PELANGGAN LOYAL PT. TELKOM KANTOR PUSAT DIVISI REGIONAL-V KETINTANG SURABAYA. Undergraduate thesis, UIN Sunan Ampel Surabaya.

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Abstract

Dari hasil penelitian ini ditemukan bahwa (1) Program Corporate Social Responsibility (CSR) yang menyentuh pelanggan loyal. (2) Kemampuan Humas dan Community Development Centre (CDC) PT. Telkom dalam mengelola program Corporate Social Responsibility (CSR). (3) Teknik aplikasi Corporate Social Responsibility (CSR) yang mengedepankan pelanggan loyal menentukan keberhasilan aplikasi Corporate Social Responsibility (CSR) PT. Telkom kepada pelanggan loyal. Serta Respon pelanggan loyal PT. Telkom terhadap aplikasi Corporate Social Responsibility (CSR) PT. Telkom cukup baik (positive response). Yang diindikasikan dengan (1) Kesan baik pelanggan atas pengaplikasian program Corporate Social Responsibility (CSR) (2) Kepercayaan pelanggan akan program Corporate Social Responsibility (CSR) (3) Kepuasan pelanggan akan layanan program Corporate Social Responsibility (CSR)

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Corporate Social Responsibility; CSR; Humas; Pelanggan
Subjects: Dakwah > Dakwah, Media
Komunikasi Islam > Komunikasi
Divisions: Fakultas Dakwah dan Komunikasi > Ilmu Komunikasi
Depositing User: Editor: Library Administrator----- Information-----http://library.uinsby.ac.id
Date Deposited: 22 Nov 2012
Last Modified: 20 Apr 2015 02:36
URI: http://digilib.uinsby.ac.id/id/eprint/9889

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