THE PRAGMATIC FORCE OF POLITICAL CAMPAIGN

Gunawan, Gunawan (2012) THE PRAGMATIC FORCE OF POLITICAL CAMPAIGN. In: Conference Proceedings: Annual International Conference on Islamic Studies (AICIS) XII, 5 – 8 November 2012, Surabaya – Indonesia.

[img]
Preview
Text
Buku 6 Fix_15.pdf

Download (454kB) | Preview

Abstract

This article discusses the pragmatic force of political campaign of mayor-to be in Kendari. It is urgent to be conducted to reveal some political messages displayed in outdoor media. The data are obtained from the political campaign displayed on billboards and banners throughout Kendari city. By using qualitative descriptive research, it is found that the political campaign of mayor to be in Kendari uses several codes and prefers using direct speech act, direct literal speech act, and indirect literal speech act. Besides, the political campaign of the mayor-to be has some pragmatic forces, namely satire, intimacy, low profile, and disclosure of achievement.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Pragmatic Force; Speech Act; Political Campaign
Subjects: Politik
Pemilihan Umum
Divisions: Karya Ilmiah > Conference
Depositing User: Editor : Abdun Nashir------ Information------library.uinsby.ac.id
Date Deposited: 01 Aug 2016 07:41
Last Modified: 01 Aug 2016 07:41
URI: http://digilib.uinsby.ac.id/id/eprint/7526

Actions (login required)

View Item View Item